What happens when choosing holidays based on social media?
ONE in four Aussies are visiting a destination based on a post they saw on social media.
Expedia surveyed 1000 Aussies aged between 18 and 49 and also found men were twice as likely as women to fake their travel snaps.
What travellers might not consider is that relying only on social media when choosing their next holiday destination can be a trap, with one in five (21%) of Aussies admitting popular travel landmarks looked "different” or nothing like what they had seen in their social media feeds.
It was not surprising destinations did not always match how they were portrayed on social media.
The #Social_Travel report revealed one in three people admitted to posting bogus holiday photos.
The top landmarks travellers found to be the most unlike the photos they saw on social media included the Sydney Opera House, the Taj Mahal in India, Stonehenge in the United Kingdom, and Times Square, USA.
Expedia travel expert Lisa Perkovic recommended travellers seek out viewpoints beyond those that have thousands of likes.
"Rather than worrying about what your travels look like through a filtered lens, make the most of your holiday by exploring the destination and seeking out different experiences within that location,” she said.
"Our solution is to get off the 'grammed track and experience a landmark or destination from a different perspective. The Sydney Opera House is a great example - it's an impressive and vast landmark, so why not venture off the beaten path and check it out from the Sydney Harbour Bridge.”
Other findings of the report showed 36% of Aussies admitted to uploading an image with the desire to cause envy amongst friends, and more than half of those surveyed in the Millennials and Gen X generations experienced jealousy while perusing their friends' holiday snaps.
Furthermore, 22% of Gen X and Millennials spent an hour or more each day while travelling documenting their holidays on social media.
That is a lot of time looking down at a smartphone or tablet.