Business

Target wins praise for hijab woman pic in catalogue

TARGET has sparked fierce debate online by featuring a mother wearing a hijab in its latest back-to-school catalogue.

Many customerstook to social media to praise the retailer for the catalogue, which also features children with disabilities and from diverse ethnic backgrounds.

"Thanks, Target," Mary Mehwish wrote on Target's Facebook page.

 "Being a mother of a special need child and being a hijabi (wearing the head scarf) this is so relatable. Keep it up."

"Loving the diversity in the new catalogue!" Jordan Grant wrote. Cathy Taylor wrote: "Good to see people of different abilities and cultural backgrounds in the new catalogue."

Sam Gillespie said she didn't usually take much notice of shopping catalogues "but the Target back-to-school catalogue has stopped me in my tracks".

"Way to go, Target, breaking stereotypes and sharing images of real Aussies. Fantastic, should be just normal for us to see this in advertising I'm so impressed," she wrote.

Kylie Ruxton said she was surprised some people were complaining about a Muslim woman being featured.

"I was under the impression that Target sold clothes, so why people are so insulted over a photo of a mother sending her son off to school really just boggles my mind," she wrote.

Fiona Coates described the catalogue as a "true representation of the wonderful world we are part of in Australia", while Karissa Jayne said she loved "that Target is embracing diversity, multiculturalism and reality of Australia's identity".

"I love that you've put a Muslim woman in your catalogue. It's so empowering," Victoria Paige wrote.

"To put her in your catalogue even though you'll probably get so much hate for doing so is amazing. Keep up the good work."

In response, Target wrote: "We always aim to be inclusive with our advertising, whether it's in relation to age, gender, ethnicity or people with a disability. We love the diversity which can be found in our customers and always aim to reflect this in our advertising."

But others were more critical of the decision. "Next catalogue, please use a Hindu lady in a sari, or a Buddhist in robes, a Sikh gentleman in full regalia, just to keep the 'diversity' momentum going," wrote Linda Epton.

Sonia Stephenson said "no one sector should be given preference over others". "Australia is 'multicultural', can we please see other sectors also represented in your advertising?" she wrote.

"I look forward to Target having a Christian woman wearing a large crucifix as we wouldn't want Target discriminating and only promoting one religion would we?"

Vettie Marr wrote. "This isn't an ethnicity, it's a religion. You are advertising a religion. Big difference."

On Twitter, user @NickNchlsn wrote: "There is a severe cost to pandering to Islam and leftist identity politics, Target. Can you guess what that cost will be?"

User @StaunchA said "not one" Hindu or Buddhist was featured in any of Target's catalogues "and they're a much larger demographic". "When people see you overcompensating for a religion that denigrates women, they'll boycott you," they wrote. "Your loss!"

And user @BasimaFaysal added: "The law that requires women wear a sack on head is the one requiring gays and atheists be executed. Well done, Target."

frank.chung@news.com.au

What did you think of the catalogue? Leave your comments below.

News Corp Australia

Topics:  editors picks hijab muslim target


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Passionate mum captures heart of rural community

Katrina Ayers is making a business out of rural photography.

Photography an outlet for rural mum to create off-farm income.

Adani deal: Qld Govt finally agrees on royalty scheme

Environmental activists voice their opposition to Indian miner Adani's proposed Carmichael coal mine, outside Parliament House in Brisbane, Thursday, May 25, 2017. The protesters called on the Queensland government to block a billion-dollar federal loan to Adani. (AAP Image/Dan Peled) NO ARCHIVING

“It’s important that a fair deal is struck for all parties..."

100MW, 264 hectare solar farm planned for north of Chinchilla

SUNNY SPOT: An aerial view of the land where the solar farm is proposed, with Pelican Back Rd in the foreground and Butts Rd heading off to the right.

Council is assessing an application for a new 264.2ha solar farm

Local Partners

Karl Stefanovic's rant about Schapelle Corby 'a bit rich'

The fact is Stefanovic is paid extremely well by a television network that lives and dies by ratings.

Could Schapelle be heading for Gladstone?

Australian Schapelle Corby is escorted by Bali Police at the parole office in Denpasar, Bali, Indonesia, 27 May 2017.

Schapelle's mother teases her free daughter could be Gladstone bound

Six things you never knew about Men in Black

Mushu the pug

It's been 20 years since Men in Black first hit cinemas

10 strange stories behind famous sex scenes

Khaleesi and Khal Drogo in a steamy moment.

Every set has their own way of filming sex scenes

HBO spills new details on Game of Thrones’ final season

Game of Thrones’ eighth and final season will only have six episodes.

New details about what to expect from the eighth, final instalment.

Karl’s rant on Corby: ‘Made to look like idiots’

Karl Stefanovic is sick of hearing about Schapelle Corby.

Today co-host launched a tirade against Schapelle Corby media circus

Big Pineapple festival safety concerns as 100s walk home

LONG WALK HOME: Many festival goers opted to take a dangerous walk home due to transport difficulty following the Big Pineapple Festival in Woombye on Saturday.

Big Pineapple festival-goers have braved dangerous walks home

New $46.7m counter-terrorism facility to be built in Wacol

Premier Annastacia Palaszczuk, pictured with Police Commisioner Ian Stewart, has announced plans to build a new counter-terrorism facility in Wacol.

The facility will be built over three years.

Home to a sex worker: Sordid history of iconic Coast shed

Milojevic Djordjevic's daughter Linda at the derelict shed on Yandina-Coolum Road.

The shed was once a liveable 'barrack'.

This is real estate's billion-dollar man

Bob Wolff at AREC with John McGrath of McGrath Real Estate.

They don’t call him the “Billion dollar man” for nothing

Man's amazing comeback from monster crisis

Pat O'Driscoll agents Penny Keating and Doug Webber sold 56 Agnes St, The Range at auction over the weekend.

NOT long ago, he sold his possessions to pay staff. Now he's back.

Report reveals progress on $319m airport upgrade

Aerials of the Sunshine Coast.Jetstar plane in front of the Susnhine Coast terminal, Sunshine Coast Airport.

Over two dozen government approvals needed for airport expansion

Ready to SELL your property?

Post Your Ad Here!