Pedals Espresso is a novel way to grab a hot drink
WHEN Maryborough couple Jason and Courtney Loft's son Corby was born early last year, they quickly realised how tricky it was to get a coffee.
Pushing a bulky pram into a small cafe was an impossible task, Jason said.
But out of hardship came a great idea - the concept of Pedals Espresso was born.
"When we had our son, we couldn't get our pram into cafes and we thought if there was a pop-up coffee shop at the park, we could get one," he said.
After about nine months of research, the pair's prototype design came into fruition.
But the original model was soon sent back to the drawing board.
"We imported one from overseas and realised quickly it wouldn't suit the conditions over here," he said.
"It was designed to be stationary; it couldn't move and so we started again."
Now Pedals Espresso, which is a pop-up coffee cart pulled by a bicycle, follows the crowd to serve coffee and other hot beverages to customers at markets and other outdoors events.
"It is a cart with a solar panel roof and uses gas to heat the machine," Jason said.
While the start-up only began in September last year, the pair's $100,000 investment to get the business up and running is beginning to pay off.
The Lofts have turned their venture into a franchise, with a Hervey Bay franchisee already on the books, another from Bargara to sign-up and interest from the Gold Coast and Hobart flagged.
Jason said the growing popularity of Pedals Espresso was all to do with its profitable business model.
"It is one of the lowest overheads you can have in a business," he said.
"There is great profit in coffee."
But serving coffee is nothing new for Jason.
He owned and operated Pop In Cafe in the Maryborough CBD for about four years before selling it in 2011.
But asked which venture he prefers, Jason said he enjoyed the lifestyle offered by Pedals Espresso.
"You ride your bike around and listen to music all day," he said.
"It's is really easy to make money from and a fun job to do.
"For us, the whole mission and goal behind it is giving people a good lifestyle, because it is the type of business which you can work your own hours."