WRONG place at the wrong time.
That was Brisbane's fate at the SCG on Sunday when they ran into a Swans outfit desperate to make a statement and Lance Franklin in one of those moods where he wants the ball in his hands at all times.
Franklin kicked 8.4 in the Swans' 54 point victory to jump from 17th in the Coleman medal race to equal third.
Although it didn't drastically change the Swans' ladder position, it may have significantly altered perceptions about their finals credentials.
The Lions were blown away by a seven-goal opening quarter from the Swans and did well to regain their composure and fight out three relatively even quarters after that to finish with a 20.15 (135) to 12.9 (81) loss in front of 25,619.
Aside from a freakish 70m Franklin goal that Lions coach Chris Fagan later confessed "I knew he was going to kick it,'' the main feature of the opening term was Sydney's physicality, which looked to unsettle the young Lions.
"It might have a little, it takes you a while to learn to play in that manner and a while to learn to play when another side is doing that to you,'' Fagan said.
Sydney copped criticism during the week for not assisting young star Callum Mills when he was targeted by Carlton players.
They obviously came ready to make a physical statement on Sunday.
After the initial shock the Lions stood their ground in the regular argy bargy throughout the afternoon.
But they were unable to scale back Sydney's lead.
"They were obviously really fired up for the game, there was a lot of press around on the Swans this week and they responded like an experienced team would,'' Fagan said.
"I was proud of our team after quarter time, we could have got blown out of the water but I think there was only two shots on goal difference for the last three quarters of the game.
"We ended up pretty even on contested possession and tackles and we won the pressure.''
Brisbane's cause was not helped when Mitch Robinson injured his ankle in the opening quarter and could barely run for the rest of the day.
Stefan Martin got on top of Sydney's two much bigger ruckmen to do his bit to give his midfielders first use of the footy and Tom Rockliff led by example by battling hard inside the clinches.
And Marco Paparone, in his 50th AFL game and first in 11 months, used his elite run to be a link man all day.
There was just a massive gulf in class.
And there was Buddy.
Franklin didn't need any help but Nick Robertson gave him some anyway with a behind the ball free kick that Buddy duly converted for his sixth.
Both players now faces an anxious wait on the MRP's scrutiny of the incident after exchanging jumper punches.
Robertson also appeared to let go of Franklin's jumper and throw a punch.
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