BUSINESS owners gained an insight into what it's like in the export game yesterday thanks to a seminar held by David Littleproud and Austrade at the BMO Business Centre.
Guest speaker and AGT Foods CEO Peter Wilson captivated the crowd with his knowledge of the industry.
Mr Wilson said the Wetsern Downs was a great area to look into going global.
"Our head office and all trading is done in Toowoomba, it's a great regional centre with access to the world,” Mr Wilson said.
"I consider myself a door to door salesperson, you need to keep your foot in the door before they shut it closed on you.”
Mr Wilson said getting into the export industry could be a major risk but that risk could be minimised through research and brand confidence.
"Business is tough, it doesn't matter whether your customer is next door or interstate, let alone overseas,” he said.
"Everything you do beyond your front gate is an expansion in risk.
"When people go into the export market they need a defined plan and know their product.
"It's understanding how much (product) is going into the industry right now and what's your offer... how can you knock someone out.
"Some of these places have their own rules, it's not for the faint hearted but really rewarding if you manage it correctly.”
Mr Wilson also reinforced the fact Australia had a brilliant reputation overseas and businesses which expand over the ocean needed to be aware of that.
"The reality is that brand Australia is well thought of and we must respect it, we can't rubbish it,” Mr Wilson said.
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