Holden Trailblazer seven-seat SUV will replace Colorado 7
SAY goodbye to Holden's Colorado 7 SUV and welcome the new Holden Trailblazer.
The seven-seat SUV is due to arrive here later in the year, sporting the Holden badge rather than the Chevrolet emblem seen in the photos.
The global Trailblazer model, just revealed in Brazil, is still based on the Colorado ute chassis, but Holden says there's a far greater emphasis on cabin comfort, refinement and advanced technology over the outgoing Colorado 7.
The Trailblazer, we're told, is a significantly different vehicle to its predecessor, ready to cater to different customers and needs.
And Holden needs it to be in the highly competitive large SUV segment. In 2015 285 Colorado 7s were sold for a 2.8% market share, while latest figures reveal this has dropped below 2% in 2016.
Positively, the Trailblazer looks well equipped to tackle other ute-based SUVs, including the Toyota Fortuner, Mitsubishi Pajero Sport, Ford Everest and Isuzu MU-X.
Holden's Executive Director - Marketing, Geraldine Davys, said: "With the redesigned 2017 Trailblazer, we have dialled up the luxury and ride comfort to offer a more premium SUV that's comfortable and confident in urban areas, but remains just as capable for weekend adventures."
Expecting it to be bought by families needing seven seats and refinement for the school run, but also with the 4x4 ability to hit bush camp sites, Holden says premium cabin materials have been used and Apple CarPlay and Android Auto phone projection technology is standard across the range.
And key for urban users, Holden said it worked closely with its Brazilian counterparts to focus on reducing noise and vibration for a more comfortable cabin environment.
Externally, LED daytime running lamps and chrome accents as seen on the just revealed facelifted Colorado ute arrive, while inside there's an all-new dash and instrument cluster design plus an eight-inch touchscreen.
IN OTHER Holden news, it has announced an after-tax profit of $128.2million for 2015. It remains consistently profitable on its imported vehicle portfolio, but its local manufacturing arm continued to operate at a loss last year.
The news follows significant losses in 2013 and 2014 which were "driven directly by employee separation and asset impairment charges associated with the orderly wind-down of local manufacturing - the majority of write-downs and charges have now been accounted for," a Holden statement said.
Profitability on Holden's imported vehicle range bodes well for the future, aided by its commitment to launch 24 new vehicles by the end of 2020.
And although local manufacturing will wind up in 2017, Holden will retain more than 300 designers and engineers working on local and global vehicle programs.