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Drakes rebrands

Drakes' Marnie Ringe is excited by the shop's new rebranding.
Drakes' Marnie Ringe is excited by the shop's new rebranding. Brooke Duncan

You might have noticed the local Chinchilla IGA isn't quite the same as it used to be.

In fact, it isn't IGA anymore, it's Drakes.

Drakes started in 1974 in South Australia, and moved to Queensland under it's warehouser Metcash as Supa IGA.

But as of last Wednesday Drakes has officially rebranded.

Drakes Chinchilla manager Marnie Ringe said the supermarket wanted to 'stand on it's own two feet.'

"So what we've decided to do is move away from the IGA branding and create our own identity,” Ms Ringe said.

"Hopefully it means more customers, better pricing.

"Having stronger specials and better specials,” she said.

Over the coming months the store will update it's signs, uniforms and other branding.

But Ms Ringe said their services will remain the same, except they won't be stocking the IGA brand products.

She said it's an exciting process.

"It's the largest thing in Drakes' history, 43 years they've been running,” Ms Ringe said.

"It's been a huge step.”


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