Gluten-free, dairy-free and sugar-free diets are about as trendy as Gucci loafers and 90s fashion right now (that's to say, very) but the one diet we're all Googling, according to Hitwise's Clean Living report, is the vegan diet, which might not be a surprise if you too swear by soy-based snacks.
Blame the #cleaneating movement or those better-than-the-real-thing dessert recipes that flood our feeds, but cutting out all animal products (that's honey included, FYI) has become a much more popular option (to look into, anyway) than it was in 2014. Like, 217% more popular, according to the data published today.
Research shows that interest in veganism spiked in December 2016 and January 2017, with searches increasing by 28% over this period.
There are a host of reasons why people become vegan - including religious, ideological, ethical and the perception that the vegan eating plan might lead to a healthier lifestyle, but as everybody's needs are different, this is best assessed by a health practitioner.
Veganism also extends beyond a person's day on a plate - to the clothes they wear, for example - and subscribing to certain philosophies "that reject the commodity status of animals," in every industry… not just food or fashion.
Interestingly, searches for "paleo" have dropped 22% since 2014, which "could be due to the negative press surrounding paleo guru, Pete Evans and his position on vaccinations," according to the report.
Other keywords that have seen an upsurge in the same time include "detox" (27%), "gluten free" (85%) and "sugar free" (80%).
Interest in going - or just reading about, anyway - "dairy free" has decreased 8% since 2015 (milk has gotten some better PR since then, apparently) but according to Hitwise, "it's not statistically drastic enough to warrant writing this 'diet' off" quite yet."
As for us? We'll be here enjoying our rich, agave-syrup-laden treats - they're free of all animal products… and they taste amazing, too - and if you're interested too, here's exactly what a dietitian says vegans should eat in a day.
Just a little something we prepared earlier...
Update your news preferences and get the latest news delivered to your inbox.