Company criticised over racist nail polish name

It's unknown how anyone thought this name was appropriate.
It's unknown how anyone thought this name was appropriate. Instagram - Wycon

A COSMETICS company has been met with outrage for using a racist slur to market their new black nail polish.

Italian brand Wycon Cosmetics has attracted criticism for naming the darkest shade in their new nail polish range "Thick as a N**ga".

The instagram post of Wycon promoting their new gel polish has been flooded with angry comments and calls to boycott the brand.

"This is unbelievable. They are disgusting," one user commented.

One added: "Do you not understand how racist this is?"

The company has defended the name of their new range as "a bit crazy", explaining that many of the names are inspired by hip hop, such as Bootylicious and Candy Shop.

"Thick as a N**ga', says Wycon, is inspired by a DBangz song called 'Thick N***as and Anime Tiddies," the company said in an Instagram comment.

"Wycon is the brand for everybody #nobodyexcluded is our motto and we didn't mean to offend anybody!"

Topics:  branding fashion instagram italy nail polish racism wycon

News Corp Australia

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Showgirls hold bowls bash

SHOW SMILES: Karsha Dewis and Rebecca Staines.

Bright day at Tara club

Businesses plans for year ahead

STRONG COMMUNITIES: Mayor Paul McVeigh addresses the chamber and council's Year Ahead Business Breakfast 2018.

Priorities for Chinchilla discussed

More than 1600 customers lose power in Tara

POWER OUT: Over 1600 customers around Tara were without power this morning.

ERGON Energy said more than 1600 customers in the region lost power

Local Partners